Webinar: ATE Central - Show me the Money: Is Revenue Generation possible for ATE projects and Centers?
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2017 Spring Webinar Series
ATE Central 2017 Webinar Series: Think Like an Entrepreneur: Sustainability Strategies for ATE Projects and Centers
Sustainability for projects and centers in the ATE program can take many forms. While some project leaders may prefer to complete a grant-funded project be “finished,” other leaders see room to grow and continue to expand the impact of their work. We know how hard this can be! But it is possible, and it requires skills that are a lot like the skills of successful entrepreneurs.
This series of live webinars offers participants a framework for thinking strategically about increasing the impact of their work. Each session will feature a leader of a current ATE Center, who will share both the “big picture” of how they approach their work, as well as the nuts-and bolts- of how they arrived at the tactics that work for them.
This series is presented by ATE Central in partnership with Ithaka S+R. The webinar host is Nancy Maron, author of A Guide to the Best Revenue Models and Funding Sources for your Digital Resources. Her consulting service, BlueSky to BluePrint, supports innovative initiatives in the academic and cultural sectors to define, test and refine assumptions about new and existing programs and products.
Show me the Money: Is Revenue Generation possible for ATE projects and Centers?
Tuesday, March 28th, 1-2:30 EST
Nancy Maron, BlueSky to BluePrint
Rachael Bower, ATE Central
Guest speaker: Casey O’Brien, National Cyberwatch Center
Though Sustainability for ATE projects and Centers involves many sources of support, including strong partnerships and institutional buy-in, revenue generation is still considered the brass ring for those seeking to expand their work widely. That said, the path from grant-funded initiative to revenue-generating entity is difficult and many struggle with this transition, in everything from understanding the needs of the market, to the organizational structured needed to support income generation. In this live webinar, we will be joined by Casey O’Brien, who as PI of the National CyberWatch Center has been able to identify ways sell access to the course materials they have developed, and continues to think about how to make what they do relevant for different types of customers. Casey will share his experiences with us, including how to determine what the customer wants – and will pay for; the sorts of organizational and governance structures that are needed; and how best to get started.
To register please visit the following link: https://events-na2.adobeconnect.com/content/connect/c1/916595931/en/events/event/shared/default_template_simple/event_registration.html?sco-id=1016688708&_charset_=utf-8
